The Rise of the Millionaire DIY Investor
The Rise of the Millionaire DIY Investor
Article written by Jason Choy, InvestNow Senior Portfolio Manager – September 2026
Many New Zealanders who accumulate wealth have traditionally followed a set path: build up some assets, find a wealth manager or investment broker, and have them oversee a portfolio that grows and sets you up for life.
But in 2026, that model is changing.
Looking at our InvestNow customer and portfolio demographics, we’re increasingly seeing investors with large portfolios choosing to take control of their investments themselves.
And it’s not just digital native investors […]








