Many investors who consider ESG issues are increasingly looking for data providers to give stocks a rating as a quick fix to make their portfolio ESG compliant. Could it be that easy?

Not everything that counts can be counted, and not everything that can be counted counts.

Attributed to Albert Einstein

Humans have a strong preference for quick fixes to hard problems. Look at the never shrinking world of fad diets and “30-second workouts” to get “summer ready”, when the reality is that “habits trump goals”: changing your daily routine slightly will lead to much larger and better lasting results.