Ashley Gardyne – Senior Portfolio Manager — International Shares
23 May, 2019
Want a superior investment? Look for a company with a superior customer value proposition
The social media, online advertising and digital payments industries are growing rapidly and continuously evolving. On my trip to the US earlier this month, I had the chance to attend the Facebook Developer Conference in Silicon Valley as well as two conferences for executives in the digital payments and online advertising industries.
While these events helped shed light on a number of trends benefiting our investments in PayPal, Mastercard, Alphabet and Facebook, a broader takeaway for me was the importance of businesses focusing on products that make their customers’ lives easier or otherwise save them time and money. Amazon has done just this with free and fast delivery, as has Netflix by making great content available at an affordable price.