Market Volatility: Why Staying Invested is a Wise Strategy

Article written by Jason Choy, InvestNow Senior Portfolio Manager – 10th April 2025

Recent market turbulence – sparked by geopolitical tensions, shifting trade policies, and economic uncertainty – has left many investors uneasy. While volatility can be unsettling, it’s important to remember that market fluctuations are a normal part of investing. Even well-diversified, long-term portfolios experience short-term swings.

The key to navigating these periods isn’t reaction – it’s discipline. By focusing on time-tested investing principles, you can avoid costly emotional decisions and stay on track toward your financial goals.

Why Volatility Happens (And Why It’s Normal)

Markets move in response to countless factors: economic data, geopolitical events, and shifts in investor sentiment. While today’s headlines focus on tariffs, investors have already weathered similar storms – pandemics, inflation surges, and global conflicts – each triggering temporary pullbacks before markets eventually recovered.

History shows that despite short-term turbulence, markets have consistently rebounded and reached new highs over time. The challenge isn’t predicting volatility – it’s resisting the urge to react to it.

How to Navigate Market Turbulence

When markets swing, fear-driven headlines can tempt investors to make impulsive moves. But successful investing isn’t about timing the market—it’s about time in the market.

With that in mind, here are three essential InvestNow Investing Principles to keep at the forefront and help you stay the course:

1. Stay informed, but don’t react to the noise

During periods of volatility, fear-mongering headlines and emotions can tempt investors to make reactive decisions. However, attempting to time the market—by selling during downturns or waiting for the “perfect” moment to reinvest—more often than not leads to missing out on the market’s eventual recovery.

Just ask the investors who switched to cash or more conservative investments during the initial COVID-19 market volatility. Rather than sheltering their portfolio, many simply ended up crystallising losses and missing out when the market roared back up just months later.

What to do instead:

  • Stick to your strategy unless your personal circumstances (goals, timeline, or risk tolerance) have changed.
  • Remember: An investment chosen for long-term growth should remain fit for purpose, regardless of any short-term volatility.

2. Have a plan (And Stick to It)

Investors need discipline to ride out any market volatility, and having a plan in place will help with this immensely. A well-structured investment plan—based on your goals, timeline, and risk tolerance—helps you tune out emotional decision-making.

Automating contributions (such as setting up a Regular Investment Plan on InvestNow) enforces discipline, and ensures you keep investing and making progress towards your investment goals regardless of market conditions.

The proof? KiwiSaver’s success is built on this principle. By automating contributions and removing emotion out of the equation, many everyday New Zealanders have become successful, disciplined investors and built meaningful nest eggs for their retirement.

3. Diversification is essential

A diversified portfolio – spread across asset classes, sectors, and geographies – can help cushion against extreme swings. While individual stocks may fluctuate, a well-balanced portfolio smooths out volatility, making it easier to stay committed.

Key benefit: A well-diversified portfolio generally has less swings and roundabouts (particularly during volatile times) which should reduce stress and limit knee-jerk reactions.

Volatility Isn’t a Roadblock—It’s Part of the Journey

No one can predict when markets will stabilise, but history shows they always do. For disciplined investors, short-term pullbacks aren’t a signal to retreat – in fact investors who stay the course during pullbacks often benefit – temporarily lower prices mean more value for every dollar invested, setting the stage for stronger long-term return.

The bottom line? Investing is a marathon, not a sprint. Market volatility isn’t a detour – it’s part of the journey. By staying informed, sticking to your plan, and maintaining a long-term perspective, you’ll be well-positioned to weather any financial storm and emerge stronger on the other side.

Check out these additional resources to help you understand and navigate the market’s recent volatility:

Common questions we receive during times of market volatility

The cut-off time for orders is 12pm (midday every business day). You will receive a price from the day your order is sent for processing.

In terms of prices, the situation is different for funds and ETFs:
For ETFs (i.e. Smart Funds) the price fluctuates during the day as units are bought and sold on the NZX. You can see the prices on the NZX website with a 20-minute delay. If you load the order before 12, it is generally executed between 3-4pm so you’ll receive a market price within that hour. The price that you see on your home page is the closing market price from the previous day, so it won’t be the same as the price you receive.

For managed funds, they have one price each day (or sometimes one buy price and one sell price) which is based on the closing market value for that day – this is known as forward pricing. It usually takes two days (depending on the fund) to complete a valuation of the fund’s assets and calculate the price. So generally, the price you see for a fund is the price from two days ago, and you won’t know what the applicable price is for the day that you trade until a couple of days later when the order is completed. However, as the price is determined by the closing market value on the day that you trade, you don’t need to worry about market movements after that date affecting the price that you receive.

You will see the most current valuation of your investments under the “Home” tab when you log into your managed funds account. For ETFs (i.e. Smart Funds) you will see close of day price for the previous business day as shown on the NZX website  by searching for the Smart Fund you are invested in.

For managed funds, there is one price each day (or sometimes one buy and one sell price) and it is based on the closing market value for that day. This is known as forward pricing. It usually takes two days (depending on the fund) to complete a valuation of the fund’s assets and calculate the price. So generally, the price you see for a fund is the price from two business days ago.

The cut-off time for orders is 12pm (midday every business day). You will receive a price from the day your order is sent for processing.

All funds and ETFs on the InvestNow platform have processing time associated once the fund has been sent for processing. You can find a breakdown of the processing times of all funds here.

Disclaimer:

This information is provided by InvestNow Saving and Investment Service Limited (“InvestNow”). The information and any opinions in this publication are based on sources that InvestNow believes are reliable and accurate. InvestNow, its directors, officers and employees make no representations or warranties of any kind as to the accuracy or completeness of the information contained in this publication and disclaim liability for any loss, damage, cost or expense that may arise from any reliance on the information or any opinions, conclusions or recommendations contained in it, whether that loss or damage is caused by any fault or negligence on the part of InvestNow, or otherwise, except for any statutory liability which cannot be excluded. All opinions and market commentary reflect InvestNow’s judgment on the date of this publication and are subject to change without notice. This disclaimer extends to any entity that may distribute this publication. The information in this publication is not intended to be financial advice for the purposes of the Financial Markets Conduct Act 2013, as amended by the Financial Services Legislation Amendment Act 2019. In particular, in preparing this document, InvestNow did not take into account the investment objectives, financial situation and particular needs of any particular person. Professional investment advice from an appropriately qualified adviser is recommended before making any investment. All Investments involve risk.

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